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home : columns : columns June 26, 2017


2/5/2014 9:15:00 AM
Super Bowl ads iffy
When it comes to the Super Bowl, I'm really only in it for the game.
I don't care much for the halftime show, unless Styx, Electric Light Orchestra (ELO), Boston or Journey were performing then I might pay a little more attention. However, I'm pretty sure the Super Bowl is looking for the draw of a younger demographic, so I won't hold my breath hoping one of those bands will be resurrected for an "Oldies, but Goodies" halftime extravaganza.
Likewise, I could care less about the pregame show. How much more could we really learn about the two teams that are playing in NFL's title bout that we didn't learn over the previous two weeks.
Yep, nothing.
To that end, I didn't even tune in for a single bit of pregame dissection and instead spent dinner and an afternoon of conversation with relatives south of the border (Minnesota-Iowa border, that is).
I arrived at the Garrison Mancave for a Super Bowl bash just as Joe Namath prematurely and unofficially performed the coin flip.
But what about those Super Bowl ads? They really don't have much to do with the game. Do I watch those?
You bet. Unfortunately, hearing isn't what it used to be and while some of my game-watching companions continued conversation during some of the ads, I tried to take in most of them. There's still something intriguing about what companies might do to entertain us - and try to sell their product at the same time.
Sadly, I echo others who submit that there were few outstanding ads and many mediocre to "Ugh!" ads throughout the game. The second half was better and some of them caught my attention.
When it comes to Super Bowl ads, I want humor. Still, it's hard not to like Budweiser's welcome home for the soldier in his community. You have to applaud that one.
Aside from that, I was out for humor and there were a couple that tickled my funny bone.
I'll agree with Tara Christensen (see below). She liked the Audi doberhauhau ad and I got a pretty good kick out of that one, too.
The Radio Shack commercial about shedding the '80s for a 21st century look was OK and a muscle-bound Danica - I didn't even know it was Danica until a day later - in the godaddy.com commercial had some humor. I even liked Stephen Colbert in the pistachio ad and even had an "awwwwww" moment for the Budweiser Clydesdales and puppy.
But my favorite?
Well, you have to be a NASCAR fan to appreciate the one I liked.
Yep, two hunters are in a duck blind when one pulls out his No. 88 Diet Mt. Dew duck call. Rather than sounding like a duck call when he blows into it, it sounds like a stock car revving its engine.
Moments later, Dale Earnhardt Jr., driving his 88 Diet Mt. Dew Chevy comes flying over the reeds and lands in a patch where he starts doing a victory spinout.
Now that had some humor - at least for a NASCAR fan.
As for the game, well, my pregame prediction came true. Seattle's defense was simply too much for the Broncos, who were beaten from the first play of the game. They were never in it and Seattle completely dominated Denver. You've got to tip your hat to the Seahawks. They were, unquestionably, the best team in 2014.
Speaking of NASCAR
Hey, folks, the 2014 NASCAR season roars into Daytona in just a couple of weeks.
The Sprint Unlimited, which pits all drivers who won a pole last season as well as past winners in a 75-lap, three-segment race, is the unofficial kickoff to Speed Weeks in Daytona. This year, 19 drivers are eligible and signed up to race in the feature event.
The Daytona 500, meanwhile, will be run Feb. 23. I'm ready, how 'bout you?








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